What Sets our Beer Apart

What Sets our Beer Apart

Large breweries have computerized facilities that can produce in the blink of the eye – in some means they are flawless industrial products. On the other hand, craft breweries from old are characterized by hand-made methods, and once the license loosened, a rush to establish new breweries led to problems due to the lack of facilities and experience, even some with unspeakable trouble sanitation-wise. Wada’s dream was to bring forth to the world a premium beer full of artisanal craftsmanship from clean state-of-the-art facilities that rival the large breweries. Eventually, after only two years after the foundation, a perfect score was given on the food sanitation monitor sheet from the Saku City sanitation department; a perfect score was the first for a craft brewery. In 2014, the “Shinshu Brand Award – individual brands division”, a prize given to superior brands of Nagano prefecture, was awarded. Candidates must be nominated for this award, so to be named the “Prized Item of Shinshu” as a craft beer was extremely moving for Wada.

信州特選品認定

2014年11月、THE軽井沢ビールプレミアムシリーズが信州ブランドアワードの個別ブランド部門賞を「他薦」により受賞しました。この賞は1.志向性、2.表現性、3.情報伝達性、4.地域性、5.継続・発展性の5つの項目を審査し、決定される名誉ある賞です。クラフトビール最高品質の生産設備と熟練のブルワーで追求する「志向性」と、製造工場見学のお客様との情報交換による「情報伝達性」が特に評価を受け、信州を代表するビールの称号をいただきました。